When I was approached with the opportunity to create The Chicken Chad brand, I knew I had a special project on my hands.
The challenge: To transform the stereotype of the "Chad," an alpha male brimming with confidence and success, into a fried chicken brand.
The solution: Modern, authentic, and cool branding that reflected the Chad attitude in every detail.
The result: The Chicken Chad, a gastronomic experience that will make you feel invincible.
